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Prada’s Special Windows and Pop-ups

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Prada presents special window displays and two pop-ups, featuring women’s bags and accessories and a selection of men’s accessories and ready-to-wear collections, respectively, through August 20, 2017 in Galeries Lafayette, Paris’s iconic department store.

Prada’s Special Windows and Pop-ups at Galeries Lafayette Haussmann, Paris

Prada occupies the four windows at the menswear entrance plus a window on rue de Mogador devoted to perfumes. The Prada "takeover" is completed by two pop-ups on the ground floor in the two main entrances to Galeries Lafayette plus the branding of the skybridge linking the two buildings, decorated with a special giant version of the Prada’s iconic Trick Robots, available by special order.

The windows project consists in a maxi billposting: a sequence of posters highlighting Prada’s view of woman’s role in contemporary society completely covers the window spaces and the building’s façade. Closely linked with Prada’s 2017 Autumn/Winter runway show and its setting, indoor and outdoor boundaries overlap and influence one another.